MediaMarkt marketplace has more than 1,000 sellers

At the end of July, there were 1,060 active external sellers on the MediaMarkt Marketplace. The owner of MediaMarkt and sister chain Saturn, his Ceconomy, has welcomed a “significant increase” in marketplace sales, as it said in its third-quarter earnings call.

Compliance with the EU Price Labeling Directive
advertisement

Compliance with the EU Price Labeling Directive
The EU’s new policy on price transparency is making a big difference in how retailers display and manage their pricing and promotional strategies. Download the whitepaper by Talon.One and DLA Piper to find out when and how the law should be enforced.

After various pilot phases, MediaMarkt opened its doors to external sellers in Germany about two years ago. Austria and Spain followed.

121% increase in MediaMarkt marketplace sales

Marketplace sales in the three countries last quarter were up 121% from the same quarter last fiscal year, according to the report. There are currently about 1.2 million partner products for sale on sites in various countries.

The Marketplace extends his MediaMarktSaturn product range to give customers a wider choice. According to Ceconomy, “This is a significant revenue stream for the company and avoids the associated costs because it does not need to hold internal inventory.”The market is an important source of income.”

Decrease in online sales

Last quarter, Ceconomy’s total online revenue fell by 1% to reach €947 million. This reduced the online revenue share from 22.9 percent to 20.4 percent in one year. However, online sales are becoming more profitable as more and more online shoppers are choosing to pick up their orders in-store. Ceconomy reported recovery rates increased from 38 percent to 41 percent.

Market ambition

The marketplace is expected to help Ceconomy regain its place in the online marketplace. As shown in the quarterly report, Ceconomy’s turnover from the market in its last full financial year (2021/22) reached €65 million. Since then, the platform’s revenue has shown significant growth. This report also includes revenue targets. By fiscal year 2025/26, the market is expected to reach €750 million in gross merchandise value.

Holland and Italy next

Ceconomy announced the launch of MediaMarkt marketplaces in the Netherlands and Italy without specifying a specific date.