After months of research with thousands of customers and employees, Castorama launched Hello Casto, its first DIY voice assistant. This new feature in the Castorama mobile app revolutionizes DIY learning with fully voice-controlled video tutorials. Hello Casto combines artificial intelligence and voice recognition, demonstrating the brand’s commitment to providing innovative ways to help customers with their home improvement projects.
Hello Casto, a unique innovation that makes life easier for DIYers.
The French are increasingly looking to improve their homes, but some are putting off the project due to fear or lack of knowledge. With this in mind, Castorama has provided its customers with a practical and innovative tool that offers unprecedented ease of use: search and control videos using your voice. To develop this service, Castorama partnered with Razorfish, an expert in user experience, technology and value creation.
Integrated into the Castorama Android app, Hello Casto’s voice assistant helps users complete home improvement projects using voice-activated tutorial videos. Once you’re in the app, say the two magic words, “Hey Casto,” and your journey to finding tutorials will begin. You can also use voice recognition to adjust the video’s volume, view or progress through stages, and pause it. There are 53 videos available now covering flooring, wall and bathroom projects. Categories that are in great demand among modern buyers. New content and features will be added to Hello Casto in the coming months.
With Hello Casto, Castorama has 92 stores (more than 11,000 professional consultants, free scenes, etc.), an e-commerce site (more than 750 buying guides, tutorials) or the online magazine 18h39.fr (more than 10,000 step-by-step instructions ). training videos) or on our Youtube channel (over 300 training videos).
Customer experience at the heart of the new service strategy Castorama
Castorama is a brand that supports its French customers positively and responsibly in all the changes in their lives. Over the years, Castrama listened to the opinions of the French in order to better understand them. Knowledge of customer needs has led to innovative projects developed by the company. In this way, Castorama is modernizing itself through the digitalization of its services, offering solutions that simplify the lives of home users and facilitate the implementation of projects.
The brand, which is still in the testing and learning process, recently launched several new services for its customers.
Implementation of remote kitchen projects by a dedicated team.
Electric car rentals offered online
Key production is 100% digital.
Augmented reality with meta allows clients to project themselves
Romain Rullo, director of marketing, digital and customer experience at Castorama, said: “Customers are at the center of our service strategy. A true innovation in use, the Hello Casto app has been designed with the aim of democratizing DIY and enhancing the customer experience.”
Castorama has installed its own click-and-collect lockers in Poland. The solution is called CastoMat and will allow French DIY shoppers to pick up their orders at any time.
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The company says strong growth in e-commerce sales and the growing popularity of click-and-collect technology are forcing it to focus on solutions that support and facilitate shopping. “This is a solution that provides both safety and contactless grocery collection.”
Ready for pickup within 2 hours.
What’s interesting about CastoMats is that large orders can be picked up using a cart, making it easy and convenient to transport and pack products in the back of the vehicle. You can receive the product using the PIN code that we have provided to you in advance. You can expect to receive your order within two hours of placing your order, at least if you place your order during store hours.
You can receive the item using your PIN code.
CastoMat operates 24 hours a day, 7 days a week.
CastoMats is open 24 hours a day, seven days a week, so customers can pick up their items at any time. The first machines were installed in the Castorama store in Warsaw. The French company is working to further automate the purchasing and returns process. In addition to the new solution, Castorama offers several options for receiving goods ordered online. Customers can collect their items from in-store collection points or delivery lockers from our logistics partner InPost.
About Castram
Founded in 1969, Castorama sells home and home improvement tools and supplies in stores and online. Most of our physical stores are located in France, but we also have more than 80 stores in Poland and 20 in Russia.
